13 апреля 2019

Что ты сказал? А ну, повтори?

Как Revolut с помощью нейминга навешал люлей
У умного продукта всегда умный копирайтер. Это закон. Следствие — учиться «писанине» можно не только на курсах, но через рассылку и корпоративные блоги. Бесплатно. Мощно. Актуально.

Обожаю Revolut. Не буду про продукт — сразу к буквам:
Hi Natalia,

You're probably Reesly sick of hearing about Brexit by now. We understand. It's all very Merkely and confusing.

We're sorry to Boris you with more Brexit stuff, but please don't send this email to your Juncker folder. We have an important message you May want to hear.

For now, all our politicians have stopped having a Barnier about what deal to sign. This is good news. It means that you'll stay as part of our UK entity for the foreseeable future, and that you don't need to do anything on your side for now. There's a Chancellor this will change in the future, but we will keep you up to date as developments continue.

We suggest that you celebrate by using your Revolut card to go out and buy a sweet treat. Maybe a strawberry Macron.
Слабо повторить?
были разработаны названия персонажей обучающей игры для Google